Account Executive Consumer
Dubai, United Arab Emirates
Job Description
Description
Position at Weber Shandwick
Role Overview
An Associate will demonstrate solid and well-rounded communication skills, such as writing, media placement and client relationships. You will have a basic understanding of the role of digital and will be starting to gain experience across implementation of digital strategy, including community management and content production. An Associate will also be developing an understanding of market trends and issues as they affect client business.
SMART Working Practices
Team Working
Client Relations
Communication Skills
Knowledge and Skills
This list outlines the key areas of responsibility within your role. However, this is not an exhaustive list and you may be required from time to time to undertake other duties and responsibilities as and when required, in order to effectively perform in your role.
An Associate will demonstrate solid and well-rounded communication skills, such as writing, media placement and client relationships. You will have a basic understanding of the role of digital and will be starting to gain experience across implementation of digital strategy, including community management and content production. An Associate will also be developing an understanding of market trends and issues as they affect client business.
SMART Working Practices
- Time management \xe2\x80\x93 prioritising your own workload to ensure you meet deadlines and objectives set by account managers and directors for each client \xe2\x80\x93 within the time allocated \xe2\x80\x93 and reporting to team members on progress. You will be given precise hours per month for each account that you work on
- Timesheet Management \xe2\x80\x93 Ensure that your timesheets are completed on a timely basis and inline with contractual requires
- Working to activity plans \xe2\x80\x93 attending status meetings to ensure you understand client objectives and deadlines. Planning own work and meets all commitments against activity plans
Team Working
- Working within a team \xe2\x80\x93 ensuring team involvement and communication at all times
- Motivation \xe2\x80\x93 demonstrating energy and enthusiasm to ongoing workload and projects. Your commitment and loyalty to the company will be unquestionable. Your motivation to work well in a team environment will be demonstrated through your strong communication style with fellow colleagues
- Briefing/informing the team \xe2\x80\x93 taking briefs from client and communicating goals, guidelines, and deadlines to team
- Communicating with supervisors to ensure they are updated on work in progress and briefed when having difficulty achieving required results. You are also keen to listen to other members of the team and value their input on client related issues
- Ability to audit social media channels and provide a first draft point of view and manage communities
- Support teams in the creation of ideas and delivery of content e.g. infographics
Client Relations
- Client management \xe2\x80\x93 building solid relationships with assigned client contacts. Demonstrate a proactive stance with all assigned accounts by offering new ideas and new ways of generating success, including identifying digital opportunities. Provide tactical counsel to all clients. Ensure that you make yourself available to the client and build strong liaisons with them
- Market knowledge \xe2\x80\x93 actively working to create a good knowledge of current developments and trends affecting the clients\xe2\x80\x99 industries and markets
- Analysing problems \xe2\x80\x93 anticipating and identifying problems relating to client work. Pre-empts issues that may arise and prepare to action appropriately
Communication Skills
- Digital - Demonstrate a clear understanding of our digital capabilities and how to apply them to client work iincluding (but not restricted to):
- Social hearing
- Influencer mapping
- Community management
- Social media relations
- Digital/social strategy
- Search optimisation
- Writing \xe2\x80\x93 an Associate will have the ability to write in a range of styles including news releases, case studies, status reports, articles and proposals
- Media liaison \xe2\x80\x93 dealing with day to day enquiries; acting professionally when meeting the press at exhibitions and client events; establishing and building relationships; ensuring copy is prepared, approved and submitted in line with deadlines; researching and writing copy for features; writing and following up photo-call notices; closing the loop with all press opportunities
- Media pitching \xe2\x80\x93 with a proactive style to developing your media liaisons, including a thorough approach to making calls and understanding the clients, products, services, and values, you will confidently \xe2\x80\x9csell in\xe2\x80\x9d material across a broad range of media finding new story angles where possible
- Key Contacts \xe2\x80\x93 you will be expected to develop third party contacts which are relevant to your sector and or role. For example, suppliers, government relations, media and financial analysts and expert opinion leaders
- Quality standards \xe2\x80\x93 producing high standard of work at all times, paying attention to detail and removing the possibility of careless errors. The Associate will also work to maintain all company quality standards continually looking for areas of improvement
- Presentation skills \xe2\x80\x93 learning basic to intermediate presentation skills and taking an active role in presentations wherever possible
- Ability to research across a clients digital footprint e.g. websites, social media, google results and provide a 1st pass point of view
- Ability to understand SEO and identify content which is not optimized for search
Knowledge and Skills
- Digital channels \xe2\x80\x93 have knowledge of the role of social media channels in PR and how to best utilise each channel to the clients benefit
- Understands why digital content is key to PR strategies and how it drives reach
- Client market understanding \xe2\x80\x93 maintaining a high understanding of client\xe2\x80\x99s business, new developments in the market/industry sector and use them to the client\xe2\x80\x99s advantage
- Using technology \xe2\x80\x93 using software packages, the internet and research facilities to obtain relevant information
- Analysis and assimilation of current affairs \xe2\x80\x93 build general knowledge of the world as it impacts the client \xe2\x80\x93 gained through reading the nationals and keeping up to date on current affairs
- Interest in and preferred ability to use Facebook insights, Google analytics and other SM monitoring /listening tools
- Ability to research online influencers and provide a first pass for the team
- Digital audit \xe2\x80\x93 active on Facebook, LinkedIn and twitter \xe2\x80\x93 aware of Google+, Vine and Pinterest.
- Attending and contributing constructively to internal company meetings
- Being supportive of Weber Shandwick and our vision generally. Being responsible enough to take any problems to your superiors rather than discussing issues in open forum
- Living the vision and values of Weber Shandwick and acting as an Ambassador at all times
- Contributing towards Weber Social Media Strategy
This list outlines the key areas of responsibility within your role. However, this is not an exhaustive list and you may be required from time to time to undertake other duties and responsibilities as and when required, in order to effectively perform in your role.
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Job Detail
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Job IdJD1503037
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned