08 // Media Relations Senior Specialist

Abu Dhabi, United Arab Emirates

Job Description



1

Job Details

Job Title

Media Relations Senior Specialist

Department

Strategic Communications

Section

Public Relations & External Affairs

Unit

Corporate PR

Direct Manager

Public Relations Section Head

Direct Reports

N/A

2

Role Purpose

Supports managing the Public Relations teams across corporate discipline with national and international media to develop and deliver proactive and reactive engagement with the media

3

Key Responsibilities

Data & Analytics

  • Supports mapping stakeholders by identifying the most important industry experts/opinion leaders for the organisation or initiative
Strategy & Planning
  • Aids in the development of a strategy based on insights created from audience research and data
  • Develops thought leadership by the research of recognised industry leaders to stay at the forefront of industry knowledge and approaches
  • Aids corporate comms strategy by developing a strategy for the organisation to engage with internal and external audiences across owned and earned channels
  • Supports corporate comms message development by creating overarching corporate messages to convey to key internal and external parties
  • Supports in the mapping of potential scenarios and the development of a robust crisis communication strategy to both manage and mitigate crisis and issues
Content & Campaign Planning
  • Supports in drafting a marketing, communications or content brief
  • Supports in developing copy with the bespoke purpose of being used in earned / editorial media
  • Aids in media briefing material development by drafting a content pack focused on providing a journalist with the relevant information and key messages
  • Develops effective storytelling by the development of a relevant and engaging narrative that will capture the attention of the target audience
  • Supports in developing a strategy across all communication touchpoints with a focus on paid media
  • Supports in creating materials to deliver against the plan of action for addressing issues and crises
Content & Campaign Execution
  • Supports regulatory and government affairs / engagement by the interaction with and formulating positive opinion with government and influential external stakeholders
  • Aids in media relations and the approach for interfacing with, formulating positive opinion among and garnering coverage from journalists in corporate, consumer and domestic media
  • Supports crisis communication execution by the execution of the strategy and campaign material defined foe use for addressing issues and crises
Shared Activity
  • Carrying out any other duties and responsibilities related to the role at the request of the direct manager
  • Following all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
  • Demonstrating compliance to organization's values and ethics at all times to support the establishment of a value drive culture within the organization
  • Contributing to the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction
4

Communication and Business Relationships

Internal
  • Creative & Production
  • Sector Marketing
Strategy, Planning & Operations

External
  • Government Stakeholders
  • Industry Experts and Stakeholders
  • Journalists
5

Qualifications

Bachelor's degree (Masters preferred) in relevant industry

6

Experience

3-5 years' experience in similar role or industry

7

Skills
  • Full professional English proficiency both in speaking and writing
  • Arabic bilingual desirable but not mandatory
  • Skilled in MS Office (PowerPoint, Word and Excel)
  • Administrative skills and attention to detail
  • Self-motivated with a proven ability to complete work in a timely manner
  • Experience and knowledge of Production processes and requirements
  • Knowledge of the film & TV industry in Abu Dhabi and UAE Preferable
  • Expert knowledge on rebates schemes, preferably accustomed with UAE best practices
  • Experience with business planning
  • Extensive experience with program management related to finance and policy
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Job Detail

  • Job Id
    JD1475268
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Abu Dhabi, United Arab Emirates
  • Education
    Not mentioned