Job Description

1

Job Details

Job Title

Corporate PR Unit Head

Department

Strategic Communications

Section

Public Relations & External Affairs

Unit

Corporate PR

Direct Manager

Public Relations Section Head

Direct Reports

Media Relations Senior Specialist

2

Role Purpose

Drives on managing Public Relations teams across Corporate and Consumer disciplines with national and international media to develop and deliver proactive and reactive engagement with the media

3

Key Responsibilities

Data & Analytics

• Drives mapping stakeholders via the identification of the most important industry experts / opinion leaders for the organisation or initiative

Strategy & Planning

• Drives insights created from audience research and data to turn audience insights into strategy
• Drives thought leadership by the research of recognised industry leaders to stay at the forefront of industry knowledge and approaches
• Develops a corporate communications strategy for the organisation to engage with internal and external audiences across owned and earned channels
• Creates overarching corporate messages to convey to key internal and external stakeholders
• Sets SMART (Specific, Measurable, Achievable, Relevant and Time-bound) objectives
• Manages the mapping of potential scenarios and the development of robust plans to both manage and mitigate crisis and issues

Content & Campaign Planning

• Manages the drafting of a marketing, communications or content brief
• Drives developing copy with the bespoke purpose of being used in earned / editorial media
• Oversees media briefing material development by drafting a content pack focused on providing a journalist with the relevant information and key messages
• Drives effective storytelling by the development of a relevant and engaging narrative that will capture the attention of the target audience
• Manages developing a strategy across all communication touchpoints with a focus on paid media

Drives creating materials to deliver against the plan of action for addressing issues and crises

Content & Campaign Execution

• Drives regulatory and government affairs / engagement by the interaction with and formulating positive opinion with government and influential external stakeholders
• Oversees media relations and the approach for interfacing with, formulating positive opinion among and garnering coverage from journalists in corporate, consumer and domestic media
• Manages crisis communication execution by the execution of the strategy and campaign material defined foe use for addressing issues and crises

Measurement & Impact

• Oversees setting of measurement criteria across each audience touchpoint to verify levels of success in paid, owned, and earned metric settings

Shared Activity

Strategic Contribution

• Ensure effective cascading of the functional strategy into section business plans to ensure vertical alignment and horizontal integration with other interfacing sectional strategies

People Management

• Manage the effective achievement of assigned objectives through the leadership of the Section by setting of individual objectives, managing performance, developing and motivating staff to maximize performance
• Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements
• Act as a role model and drive adherence to organizational values and ethics by employees of the assigned section to foster a value driven culture within the organization

Budgeting and Financial Planning

• Manage the preparation and recommend the section budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines

Policies, Systems, Processes & Procedures

• Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service

Continuous Improvement

• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction

Reporting

• Ensure that all section reports are prepared timely and accurately and meet the client requirements, policies and quality standards

4

Communication and Business Relationships

Internal

• Creative & Production
• Sector Marketing
• Strategy, Planning & Operations

External

• Government stakeholders
• Industry experts and stakeholders
• Journalists

5

Qualifications

Bachelor's degree (Masters preferred) in relevant industry

6

Experience

4-6 years of Experience in similar role or industry

At least 3 years of Experience in a Managerial Position

7

Skills

• Full professional English proficiency both in speaking and writing
• Arabic bilingual desirable but not mandatory
• Skilled in MS Office (PowerPoint, Word and Excel)

• High level of competency in relevant software applications
• Administrative skills and attention to detail
• Self-motivated with a proven ability to complete work in a timely manner
• Detailed knowledge of Production Processes, Crew, Equipment, Facilities and Post-production processes
• Ability to quickly integrate with existing business software tools and knowledge of other relevant industry software
• Excellent written and verbal communication skill - including appropriate stakeholder alignment
• Evidence of creating, implementing, and managing policies and procedures
• Ability to multi-task and to prioritize work effectively
• Ability to work under own direction and high degree of initiative

Powered by JazzHR