Job Description

Job Title Department Manager C-Store

Description

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Department Manager C-Store (Category Management)

Job Title: Department Manager C-Store (Category Management)

JOB PURPOSE:

Responsible for development implementation of category wise and overall merchandising strategy of Oasis C Stores packaged consumer goods assortment in line with overall ADNOC Distribution objectives. Manages team of category managers who are accountable for all aspects of profit and loss management and category financial results, as well as proactive/reactive management to ensure forecasts, sales, markdowns, market share growth, gross profit and inventory targets/budgets and pricing are met or exceeded.

KEY ACCOUNTABILITIES:

Job Specific Accountabilities

Category Planning and Management

Ensure that the category strategy of all consumer packaged categories is aligned with the overall brand strategy and meets the customer needs. Also lead the translation of vision & strategy for each of the categories into clearly articulated category fundamentals and metrics.

Oversee and approve development of annual operating plan for various categories including products, pricing, packaging, and distribution.

Lead the team to plan and implement effective category strategies for all categories sold in Oasis C-Stores in terms of managing the supply base, buying, ranging, margin mix, promotional framework, merchandising planning, stock management etc.

Manage the team to category managers to achieve category GP targets, overall conversion and basket size and consumer experience targets.

Builds excellent relationships with the Retail sales and C Store team specifically, to ensure that category plans are effectively communicated to and executed in store and our service differentiation is maintained and improved.

Lead the category managers in developing the store Planogram and space management for each of the categories across various C-Store store layouts to ensure that right products, SKUs etc. to achieve sales and achieve maximum.

Evaluates, prioritizes and leads decisions regarding new products and marketing opportunities based on financial viability and brand fit in line with Oasis C-Store strategy and ADNOC Distribution image and regional standards.

Leads development of the Private label strategy and develops products within the defined strategy.

Supplier Negotiation and Contracts

Oversee and lead the negotiation and manage key strategic supplier contracts and relationships. Guide team in achieving significant negotiated savings and year over year cost reductions while maintaining/improving product quality and supplier service levels.

Review, approve, monitor and report compliance to category agreements and strategies for all packaged consumer product categories sold at Oasis C-Stores of ADNOC Distribution.

Leads identification of and development of key vendor partnerships across various categories that are competitive enabling and manages those relationships to positive outcomes.

Attend trade shows and buying trips in order to identify new vendors, enhance innovation and product categories that will influence item assortment, new item creation, pricing, while aligning to corporate strategy.

Inventory Management

Oversee effectively planning and forecasting of consumer demand to maximize the profitability of the inventory flow each category ensuring the right stock levels kept at all times.

Develop and/or recommend product flow plans to maximize availability at the lowest possible inventory levels.

Market Intelligence

Leads development and implementation of new planning tools, methods, technical analysis, standards and procurement opportunities that are aligned with ADNOC Distribution strategic plans and cost reduction initiatives.

Leads customer research to define customer targets and marketing mix. Applies customer research to make decisions regarding direction of various category of products sold in C Stores. Leverages understanding of competitive marketplace to project potential threats etc.

Develop an excellent understanding of C-Stores customers across all categories and ensure that the category teams think 'Customer First' for all decision-making.

Determine and participate in projects to improve overall customer experience and profitability e.g. new store formats, new merchandising techniques, new categories etc.

Data Analysis and Management

Reviews on monthly basis, sales and profitability for each category decide for the required changes in category, item, quality, price, source or number of SKUs which can be displayed within the space allocated to each of the categories.

Direct the financial planning, forecasting and reporting processes for the defined category and geography including the Annual Plan, Monthly updates, and reporting on actual results.

Understands, applies and directs category analytics leading to key insights and business recommendations on merchandising, assortment, pricing and promotion.

Leverages insights resources and synthesizes information from multiple data sources to maximize the impact of category leadership with customers.

Lead and guide Category managers in setting competitive price points and adjusting prices to increase sales and clear out stagnant items from inventory for their respective categories. Including guiding them to expand popular product lines and implement exit strategies for unpopular merchandise.

Drive item level assortment analysis and determine assortment including coverage of needs analysis for priority sub-categories, vendor optimization, SKU optimization, private label strategy, visiting stores (both Oasis and competitors) to build category strategy and price ladders.

Generic Accountabilities

Operational Plans

Develop consistent and realistic long and short term operational plans for the Department in line with the Division objectives and manage the implementation of the approved long and short term plans and ensure they are effectively converted into its performance objectives to realise the Division Objectives and established service levels.

Budgets and Operational Plans

Develop and manage the Department annual budget in line with the Division's business objectives and operational plans ensuring that adequate funding provision is made for all Department activities.

Monitor expenditure against approved Department budget on a regular basis; investigate, highlight and reconcile any significant variances to ensure effective performance and cost control.

Policies, Systems, Processes & Procedures

Develop and implement appropriate Department policies, processes, systems, standards, procedures and internal controls, Company guidelines in order to support execution of the Division's work programs in line with Company and International standards.

Performance Management

Contribute to the development of the Division's KPI's and ensure proper cascade of the Performance objectives within the Department and establish monitoring mechanisms to ensure delivery of these objectives and promote a performance driven culture.

Manage the implementation of the Company Performance Management System for individuals within the Department in accordance with Company approved guidelines.

People Development

Develop knowledge, competencies and innovative spirit in the Department and support the establishment of Personal Development Plans (PDP's), Succession Planning and Talent pipeline within the Department in coordination with the Human Capital to continuously develop employees with emphasis on UAE Nationals to meet Emiratization targets.

Organisation Structure and Development

Review, develop and recommend the appropriate organisation structure for the Department that will best utilise human capital while proactively incorporating sustainability into the on-going work practices to meet the business objectives.

Risk Management

Contribute and support establishment of a Corporate Integrated Risk Management System within the Department, while identifying and assessing relevant domain risks and implement measures to manage and mitigate all identified risks within the Department.

Communicate corporate business ethics and Company's Code of Conduct to employees within the Department and ensure compliance to the Corporate Policies and guidelines.

Innovation and Continuous Improvement

Promote an organisation culture that encourages innovation, enhances employee motivation and supports initiatives for implementation of Change Management to continuously improve the Department operations and services.

Recommend improvements in internal processes against best practices in pursuit of greater efficiency in line with ISO standards in order to define intelligent solutions for issues confronting the Department.

Health, Safety, Environment (HSE) and Sustainability

Support the institution and implementation of an HSE culture and ensure compliance with relevant HSE policies, procedures, systems & controls and applicable legislation and sustainability guidelines across the Department in line with international standards, best practices and ADNOC Code of Practices.

Ensure adequate HSE training and induction for all Department employees to meet HSE standards.

Management Information Systems (MIS) and Reports

Ensure that all Department MIS and progress reports are prepared to provide accurate and timely reports and necessary information to Company Management to effectively manage the business.

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal

Retail Sales, Commercial and Procurement, legal, Finance, IT etc.

Retail Lead Team

External

Vendors and suppliers

Customers etc.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

Bachelor's Degree in Administration/ Accounts or any other relevant qualification

Preferably MBA in Sales/ Marketing etc.

Minimum Experience & Knowledg

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