Communications & Social Media Strategist Cop 27 Climate Tech Global Competition, Business Egypt

Egypt, Egypt

Job Description

Job Title:Communications & Social Media Strategist, COP 27 Climate Tech Global Competition Project: Business Egypt Reports to: Entrepreneurship & Networks Advisor in coordination with Youth entrepreneurship network (YEN) Location: Cairo, Egypt Period of performance: On/About August 1st – December 31st, 2022 Level of Effort: up to 35 days Deadline for application: July 28, 2022
  • PROJECT BACKGROUND
The Business Egypt Program is a five-year, USAID-funded program implemented by DAI. Business Egypt aims to substantially increase sales revenues and investments among Egyptian micro, small, and medium-sized enterprises and, by so doing, create new job opportunities, especially for women and youth. The project will co-invest with an ecosystem of institutions—business service providers, business associations, supportive government institutions, and more—to offer new products and services enabling MSMEs to better meet market demand and increase their sales. Business Egypt’s proposed sectors are renewable energy, ICT, and 3 additional sectors TBD. The project will operate from offices in Cairo, Alexandria, and Minya/Assiut (TBD). 2. POSITION DESCRIPTION The global climate change entrepreneurship ecosystem is dispersed and unconnected. Thus, a competition will be implemented in cooperation with the Youth Entrepreneurship Network (YEN) and USAID Business Egypt project, aims to embed green innovations and breakthrough technologies in the global climate change agenda. This is to be reached through establishing a COP 27 Innovation and Technology Platform that will outline current challenges that demand timely solutions. The competition will run through a platform which will be of use after the competition to be a space for interaction between startups, the government, tech companies and the Development Partners (USAID, UN agencies, etc.). The Challenge will be run as a seed for a virtual and permanent Global Innovation Hub. Egypt will formally endorse the establishment of the virtual hub as a space and continuous mechanism for sharing ideas and designing climate solutions. COP27 Innovation and Technology platform will be designed to serve as a contest management tool to serve the global challenge to be concluded in COP27 in November (phase 1); as well as an innovation hub post COP27 (phases 2) The platform will be divided into 3 pillars with 2 phases: Pillar 1: Competition management system: application, announcement, timeline, awards, filtration, screening, jury, schedule, etc. (phase 1) Pillar 2: General information, articles, data about climate change, previous and upcoming COP, challenges, , updates, etc. (phase 1) Pillar 3: Innovation hub, Post COP27, news, events, updates, pledges, etc (phase2) The selected candidate will be responsible for the overall PR and marketing strategy and its implementation plan of the platform focusing primarily on the competition The candidate is expected to create an engaging and compelling digital marketing strategy that is crafted to capture the attention of the desired target audience, promote the competition & platfomr, its key activities, and events. 3. KEY DUTIES AND RESPONSIBILITIES
  • Develop and manage the social media, PR and marketing strategy pertaining to the platform in general and the competition in particular
  • Develop and manage platform content in line with the media plan and calendar
  • Responsible for the content Set Measures and KPIs
  • Measure and analyze performance.
  • Monitor and analyze effectiveness of marketing plans using social media monitoring tools
4. DELIVERABLES
  • Develop the overall digital marketing strategy – first 3 weeks of the assignment
  • Develop the overall implementation plan, including but not limited to timeline, channels to be used, type of PR coverage – first 3 weeks of the assignment
  • Develop bi-weekly marketing & media plan calendar
  • Provide analytical reporting of campaigns to stakeholders – bi-weekly
  • Report on evolving best practices and recommended action plans – start by weekly reports then move to bi-weekly reports
  • End of assignment report
5. QUALIFICATIONS
  • A bachelor's degree in related field, MBA is plus.
  • Minimum 5+ years’ experience with Digital Marketing in the entrepreneurship and MSMEs scene
  • Proven experience developing marketing plans, campaigns, and generating traffic and leads for new business;
  • Deep understanding of trends happening in technology, particularly as it relates to climate change and green entrepreneurship content is a plus
  • Ability to work and manage high level stakeholders;
  • Robust time management skills and ability to manage multiple projects/deadlines simultaneously and efficiently;
  • Proficient in photo and video editing software such as Adobe
  • Experience working with a content management system
  • Good and wide understanding of social media Key Performance Indicators;
  • Plausible and outstanding presentation skills;
  • Proficient in Google Suite (including Google) and Microsoft Tools;
  • Knowledge of Web/ Server Hosting Technologies is a plus.
Application Link: https://fs23.formsite.com/OLJTgx/4r0hrutok4/index.html Application instructions: Select the position in which you are interested in applying for, fill out the required information and upload CV. Applicants are encouraged to apply as soon as possible as interviews will be conducted soon. Please note, due to the volume of applications that we receive and the urgency to fill-up positions only shortlisted applicants will receive notifications on next steps.

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Job Detail

  • Job Id
    JD1406843
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Egypt, Egypt
  • Education
    Not mentioned