Brand Director

Dubai, United Arab Emirates

Job Description

Who we are Beauty Nation is an online and offline concept offering access to curated indie skin, hair, body & wellness products. The online platform is full of unique and inspiring educational content, increasing healthy skin awareness and sharing expert tips to enhance natural beauty. Beauty Nation also aims to connect with the consumers and build a community of engaged Arab youth to share their concerns and express their thoughts and aspirations. We at Beauty Nation aim to create a unique experience around skincare and grow market share in the middle east! What you'll be doing As a Brand Director for Beauty Nation you will be responsible for driving the omnichannel performance of the brand(s). With your expertise in both online and offline environments, you will be focused predominantly on growth through USP initiatives and customer acquisition, whilst also reviewing and supporting the current omnichannel operational growth commercially and financially. Our Brand Director’s scope also includes designing and implementing the strategy and KPIs, and setting budgets of their brand(s) in alignment with the Head of TBM & CIO strategic direction for the short and long term. In addition, you will enable our business to achieve results through driving the capability of people and promoting knowledge and information sharing whilst ensuring compliance within the Group’s guidelines. We are looking for someone who can think holistically first, whilst acting like a start-up and develop creative solutions to disrupt the market. Key Responsibilities
  • Develop the business plan of the brand(s) in line with the strategic direction of the vertical and seek the buy-in of their direct Manager
  • Agree on portfolio’s commercial KPIs for the year with Manager (where applicable) and cascade to team; accordingly, continuously monitor progress and development towards strategic objectives
  • Participate in strategic meetings with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity…)
  • Partner with Group leadership and run projects that enhance efficiencies around cost and time (i.e. any transformation or automation projects)
  • Set the yearly fiscal and manpower budgets of the brand(s) with plans and needs and leverage available dashboards to monitor budget materialization
  • Create and Manage full P&L, in line with Management direction
  • Align with People strategy initiatives and priorities and set clear direction to the team
  • React with agility to underperforming or successful initiatives
  • Develop an evolving hybrid customer journey allowing to build, grow and sustain a community of loyal customers
  • Manage all our commercial channels, making sure we allocate the right investments within our digital and physical partners, including but not limited to eCommerce, Offline channels, social, innovative, channels, etc.
  • Create a strong digital revenue channel for the brand(s)
  • Manage contracts and agreements with Brand(s) and request legal advisory where needed Develop long-term vision for the category and a brand acquisition strategy
  • Prepare a compass, identify gaps in portfolio to match customer’s aspirations and scout new brands Ensure that IRR by store conforms to the Group’s guidelines
  • Manage portfolio of brands (scale fast successful brand or terminate quickly failed brand)
  • Review bi-annual list of bad performing stores(retail-specific)/retailers (distribution-specific) to ensure remedial plan is implemented
  • Ensure all OPEX and CAPEX commitments remain within monthly budget allotments
  • Ensure that monthly and annual financial statements prepared by own financial team reflect the financial position of Boat
  • Mentor and coach team and lead them to achieve brands’ vision and business plans milestone Assign operational responsibility to team while keeping accountability of deliverables
  • Implement group initiatives and build a Servant leadership culture to develop and motivate strong teams
  • Participate in Group’s succession planning by identifying high potential within the team, especially potential captains
What we are looking for:
  • Experience in identifying, pursuing and capturing new business opportunities
  • Experience in financial management, negotiating and agreeing to contracts
  • Able to nurture relationships with clients/ partners
  • Able to influence without authority and to be regarded as a credible trusted leader of a business
  • Self-aware, with the appropriate leadership skills to inspire high performing teams
  • Experience in developing and managing a cross-functional team with a variety of skills and experience Experience of working in a fast-pace, matrixed environment
  • Exceptional communication, relationship-building, and project management skills
  • Minimum of 4 years of relevant experience in a similar role
What we can offer you With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day. We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts. To view all our perks and benefits, click here.

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Job Detail

  • Job Id
    JD1422600
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned