Description
Associate Manager - Social Media Content
Location: Dubai, AE
Company: Majid Al Futtaim
Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
Role Purpose:
The Associate Manager - Social Media Content is responsible for driving the brand identity throughout all social. He/She will manage the standards and processes around creativity between the markets and will additionally develop, deploy & enhance the standardized communications throughout social. Additionally manage the ongoing content approach across the Retail structure, including content planning & execution for executive teams.
Role Details - Key Responsibilities and Accountabilities:
Content Creation
Sets, along with the brand team, the guidelines for Social Content Creation for Majid Al Futtaim's Carrefour business.
Brainstorming of content ideas for social campaigns
Execution of creativity & concepts for social campaigns, including copywriting (where necessary)
Works with wider content team to develop templates & centralised, standardised content pieces for wider market dissemination
Implement best practices for content creation based on findings in coordination with the Campaign Manager
Acts as the content creator for dedicated corporate social accounts, liaising with Senior Management & HOD to define, implement and track success of same
Aligning with wider corporate, country, omnichannel and executive teams, owns the production of 60% of the content produced & shared through owned channels
Working with wide MarComms, operational, country & executive teams, to understand key commercial, brand and CSR timings and business needs and objectives
Developing, with the wider stakeholders, a consumer-facing visual and content consumer focussed communication suite, suitable for multiple markets and digital communication channels
Guidelines & Review
Develops, Creates and Operates the content review & approval process between Corporate & Market teams, including tooling & SLAs
Responsible for reporting on & improving the quality of the content being produced in markets, through regular check-ins and meetings with wider creative teams & in-market teams
Ensures that market needs & requirements are ingested & adhered to centrally, and for driving a high standard of creativity throughout markets
Creates & deploys the process for corporate executive account monitoring & management, escalating cases on the appropriate path and highlighting issues to management
Develops the content approach between the available communication channels, including executive channels, content differentiation, tone of voice guidelines and strategies
Prepares and maintains the content calendars in each market and overall, including central Retail channels & executive channels
Reporting
Develops and manages a suite of reporting to identify creative trends & opportunities from creative assets being released
Able to develop and run MVT, A/B test on creatives & templates to drive success in multiple markets
Creates content reports to push deep-dive data to senior management, detailing what content is resonating with the consumers (both B2C & B2B/Executive)
Identifies & escalates trends and opportunities in the reports with wider teams for improvement
Owns the 'Content Calendars' for Retail businesses, and executive members, and distribution channels
Human Capital Responsibilities
Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
Develop and implement on the job-training for the team
Provide inputs for the development of annual manpower plan
Ensure the implementation of MAF Retail's corporate policies and relevant procedures
Qualification, Experience & Skills:
Minimum Qualifications/education
Bachelor's Degree in Marketing, Digital Marketing
Minimum experience
5+ years' experience in a similar position, experience in the retail industry is preferred, with a proven track record of success
Social Agency experience in a leadership position for creativity
Skills
Strong strategic and creative thinking
Excellent communication skills verbally and in writing
High attention to detail, especially in visual assets
A deep understanding of social media content & creativity, and a deep understanding of how that applies to different platforms
Very well organized & presentable, ability to maintain relationships with multiple stakeholders
Highly skilled at negotiation & understanding of nuance; able to influence people at all levels, including C-Suite
Fluency in English & Arabic
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