1. Guidance and Support:
Provide management and guidance to direct reports, and provide them with the necessary support for achieving their objectives and performing their delegated responsibilities.
2. Employee Development:
Ensure the ongoing development of the section s employees, and guide the developmental activities of direct reports.
3. HR Requirements:
Identify the section s human resources requirements and provide recommendations on levels of rewards, promotions, transfers and career progressions for the department s employees.
4. Performance Management:
Lead performance planning and performance evaluations of direct reports, and recommend linkages of performance evaluation results with DTCM s reward and development programs in line with established policies and procedures.
5. Section Operational Needs:
Ensure that all technology, procurement, and other administrative needs of the section are identified, offered and maintained in a manner that facilitates day to day operations and supports the achievement of the section s goals.
6. Division Goals & Objectives:
Contribute to setting the division s goals and objectives and ensure the cascading of such to direct reports individual goals and objectives.
7. Division Strategy:
Contribute to the achievement of the division s strategic objectives through performing own responsibilities and managing the performance of direct reports.
8. Policies & Procedures:
Contribute to the development and continuous improvement of the section s policies, procedures and processes through providing input on best practice and room for improvement.
Ensure that the section s operations are in line with DTCM s corporate excellence standards and with established policies and procedures.
10. Marketing and Promotional Activities:
Provide leadership and manage the marketing strategies and implementation for DFRE owned festivals and events. Ensure compliance with internal processes and show creativity in implementation to ensure Dubai is recognised as an innovative and global leader in the delivery and marketing of festivals.
Manage the development of DTCM produced festivals and events (significantly Dubai Food Festival and Dubai Fitness Challenge), competitions and development programs, ensuring the alignment with the DTCM objective of promoting Dubai as a global event destination;
Initiate, create, develop and implement promotional ideas and activations aimed at providing the best possible environment within which independently produced as well as DTCM produced events may succeed;
Liaise with the Campaigns team regarding strategies for marketing campaigns, especially for GCC and India, and the implementation of the same;
Direct graphic design and print management for all relevant materials in conjunction with Marketing Executives and event organisers;
Monitor and analyse overall attendance at Dubai s festivals. Use this information to inform local, regional and international campaigns to promote assigned campaigns.
Support the development of Festival website and digital strategy and develop strategies to maximise potential and effectiveness of website and social media across the year;
Liaise with the PR team regarding implementation of publicity strategies. Monitor progress and results. Develop and maintain good relations with all relevant media organisations.
11. Event Operations:
Manage event activations and branding, including but not limited to, logistical and promotional materials, sponsorships in collaboration with internal team as well as selected agencies, ensuring successful activation of events;
Collaborate with event partners, venues and sponsors throughout the festival life-cycle to ensure fully integrated marketing tools and activation is applied;
In consultation with the Director, Events and Retail Marketing, design and manage the festival marketing budgets. Ensure the Director is fully briefed regarding any developments that may impact on the budget and maintain current budget projections that are easily accessible to the Senior Management team;
Ensure effective market research is undertaken so that there is access to sophisticated and appropriate demographic research to support corporate and sponsor reporting and to inform development of marketing strategies.
Produce and present periodic and ad-hoc integrated marketing reports based on campaign results, spend, reach, activations for both individual events and the events calendar throughout the year
12. Stakeholders Management:
Initiate and maintain effective working relationships with industry stakeholders, including but not limited to event partners, venues and sponsors Manage the relationships with major media partners in conjunction with the Sponsorship Manager and Events Director.
13. Agency Management:
Manage appointed Festival creative and media agencies, including monitoring of performance and ensuring adherence to contractual agreement and SLA s;
In conjunction with the Media Buying team manage paid advertising campaigns as required for print, online and social media.
14. Database Management:
Oversee the development and maintenance of all event-related records.
15. General Duties:
Perform other job-related duties as assigned by line manager